Most "branding" a small business buys is a logo file and a colour picked on the day. Six months later the truck, the invoice, the Instagram grid and the website all look like four different companies. A logo is one piece. A brand is the set of decisions that stop you having to decide every time.
The identity kit that does the work
Two colours you use everywhere and one you use sparingly. One typeface for headings and one for everything else. A handful of phrases that sound like the owner talking, written down so the next person can use them too. That is the whole kit, and it is what makes a $1,500 brand look like a $15,000 one.
Repeatable beats clever
The businesses that look established are not the ones with the cleverest mark. They are the ones that repeat the same three moves for years - on the sign, the estimate PDF, the review reply. Consistency reads as confidence, and confidence is what a considered buyer is looking for.
Our branding packages ship every file in every format with a one-page guide, and you own all of it from day one - so the next designer, printer or sign shop can pick it up without calling us.
