Our process: strategy-first design sprints - how we build sites that convert  ⟶
Northern Digital

Stores built for repeat orders

Anyone can list products online. We build stores that earn the first order and engineer the second - sharp brand, fast pages, and a checkout with nothing in the way.

Shopify & custom storefrontsEmail flows for repeat orders~6 weeks to launch
Retail and e-commerce website project
Building an online store
// Retail & e-commerce

Earn the first order, engineer the second

A store lives or dies on trust and friction. We build storefronts that look worth buying from, load before doubt sets in, and bring customers back without you lifting a finger.

Who we build forLocal retail going online, DTC product brands, food & specialty goods, fashion and apparel, home & lifestyle, and wholesale ordering.
What we get rightProduct pages that answer objections, guest checkout with wallets, reviews at the moment of decision, and retention email from day one.
// The buyer

How shoppers actually buy

01The first visit is a testCold traffic gives you seconds to look legitimate. Brand, photography and reviews have to establish trust before the first scroll ends.
02Doubt kills cartsUnanswered questions - sizing, shipping, returns - send shoppers to a tab they trust more. Every objection has to be answered on the product page.
03The second order is the businessAcquiring a customer is expensive; keeping one is margin. Email and SMS flows - abandoned cart, back-in-stock, post-purchase - do the compounding.
THE NON-NEGOTIABLES

What an online store has to get right

Pages faster than doubtProduct pages open instantly on mobile - every second of load costs conversion.
Product pages that answerPhotos, sizing, shipping and returns - every objection handled on the page.
Nothing in the way at checkoutGuest checkout, wallets and one clean screen between cart and confirmation.
Email & SMS from day oneAbandoned cart, back-in-stock and post-purchase flows wired at launch.
Reviews on the product pageRatings and customer photos at the exact moment of decision.
A back office you can runInventory, discounts and content you manage yourself - no developer on retainer.
CLIENT RESULT

"We went from a site that just sat there to nearly a third of our revenue coming through the store."

Priya Shah
Priya ShahFounder, Wildpine Goods
30%of total revenue now comes through the online store
1.8×repeat-purchase rate after retention flows went live
0.9smedian product page load time on mobile

Fair questions.

Straight answers to what store owners and product brands ask before hiring us.

Most stores run $2,500 – $6,000 fixed scope - storefront, checkout and retention email flows included. Larger catalogs and custom builds are scoped in the calculator, and any project can be paid monthly.

Most stores run $2,500 – $6,000Storefront, checkout and retention email flows included. Or build your own scope in the calculator.
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