Hospitality & food

Kabirobe

Full identity and site for a new hospitality brand - menu, story and reservations in one clean flow that works as well on a phone as it does framed on the wall.

SERVICES: Web design + branding
LOCATION: Regina, SK
TIMELINE: 6 weeks
PLATFORM: Webflow

kabirobe.ca

+35%weekend covers in the first season

3 in 4reservations now made online

1identity across web, print and signage

THE PROBLEM

A new name with nothing to show

Kabirobe was opening in eight weeks with a chef, a lease and no brand. No logo, no menu design, no site - and a launch that depended on people trusting a restaurant they had never heard of. The identity and the site had to arrive together.

WHAT WE BUILT

One system, every surface

Identity first. Wordmark, colour and type built to work on a menu, a window decal and a 375px screen equally well.
Story-led homepage. The chef and the sourcing story up top, because that is what a first-time diner is buying.
Reservations in two taps. Booking widget embedded and styled to match, with a pinned button on mobile.
Private-events funnel. A dedicated page and enquiry form that now brings in the highest-margin bookings.

Homepage - photography carries the brand; the reservation button stays pinned as you scroll.

Menu and private-events pages share the same type and colour system as the printed menus and signage.

"The brand finally matches the food. Weekend covers are up and private-event requests come straight through the site."

Joseph KabiroFounder, Kabirobe

NEXT PROJECTKabirobeHospitality & food · Branding + print + web

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