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Hospitality & food
Kabirobe
Full identity and site for a new hospitality brand - menu, story and reservations in one clean flow that works as well on a phone as it does framed on the wall.
+35%weekend covers in the first season
3 in 4reservations now made online
12printed pieces from one brand system
THE PROBLEM
A new name with nothing to show
Kabirobe was opening in eight weeks with a chef, a lease and no brand. No logo, no menu design, no site - and a launch that depended on people trusting a restaurant they had never heard of. The identity and the site had to arrive together.
WHAT WE BUILT
One system, every surface
- Identity first. Wordmark, colour and type built to work on a menu, a window decal and a 375px screen equally well.
- Story-led homepage. The chef and the sourcing story up top, because that is what a first-time diner is buying.
- Reservations in two taps. Booking widget embedded and styled to match, with a pinned button on mobile.
- Private-events funnel. A dedicated page and enquiry form that now brings in the highest-margin bookings.
THE BRAND
One identity, from the menu to the window
KabirobeKitchen & Bar · Regina
PALETTE
Forest#1C2C24
Terracotta#D17C52
Linen#F2E8D6
Charcoal#2B2B2B
TYPEAaDM Serif Display - headlines, menu sectionsArchivo - body, prices, wayfinding. Chosen to hold up at 9pt on a printed menu and at 14px on a phone.
DELIVERED
Wordmark + monogramColour and type systemDinner and drinks menusBusiness cardsStorefront signageWindow decalsTakeout packagingSocial templatesBrand guidelines PDF
IN PRINT
Designed to be held, not just scrolled
NEXT PROJECTRevitalizeHealth & wellness · Web design + booking
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